The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 thousand million AI videos.
Trial and Implementation
This change is in a pilot phase over the following weeks before a widespread rollout. This shift aligns with a increase in content created by AI, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this output is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
The service disclosed that there are presently over a billion videos on its network labeled as artificially created. In total, over 100 million videos are uploaded to the app every day, making AI content a limited portion of its total content library.
Customizing Your Feed
Users will be capable of reduce or increase the volume of AI-generated videos they view by accessing the topic control feature in the app and selecting AI-made media. Other topics that can already be adjusted under the tool cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige content makers to tag lifelike artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the app will henceforth attach an “AI-made” watermark to content created with its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is also introducing a two million dollar educational fund for experts and institutions to create informative material about ethical AI use. This project will benefit non-profit groups focused on educating coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over plans to cut jobs for numerous safety staff in the United Kingdom. TikTok is planning to eliminate 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by removing the most harmful content before it gets reviewed by staff. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its AI tools.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
